![]() Which usually ushers in a generational shift that influences the platform use (eg. Stage Four is the peak: The platform is now considered mainstream and is becoming saturated with Business Ads, Influencers and Corporate Adaptation. Businesses and Digital Marketers are noticing and using the platform (At this stage their bottom line and message benefits from organic reach and distribution which will change shortly.) Stage Three is the buzz phase: The platform is now beginning to grow at a rapid pace and user behavior is now clearly defined. The usage of the platform is now starting to evolve from it's early intent based on the early adopters behavior. Stage Two is evolution: The early adopters are now inviting their friends and using the platform to communicate and engage with each other. The early positioning, logos and even the usage for what the platform is intended for can still change (Eg YouTube pivoting from a dating site to mainstream video uploads then evolving into a Search Engine). Stage One is the debut: The social platform is still in it's infancy with early adopters and is not mainstream. ![]() As sensational as the recent headlines are: the rise and fall of Facebook/Meta was unavoidable. ![]() ![]() Ever since My Space popped onto the scene two decades ago.we have witnessed the lifecycle of social media play out with Facebook/Meta, Snapchat etc.
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